GCash and ABS-CBN Foundation plant 88,000 seedlings and launch new trees

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Rehabilitating the La Mesa Watershed

GCash and ABS-CBN Foundation plant 88,000 seedlings and launch new trees

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GCash, the country’s leading mobile wallet, together with the ABS-CBN Foundation, has once again achieved a big win for the environment after planting over 88,000 seedlings in La Mesa Watershed via the GForest, the sustainability feature on the GCash app.  

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“Together with the ABS-CBN Foundation, GCash continues to uphold its goal of promoting environmental conservation and sustainability. GForest has been making a concrete impact in the reforestation efforts of the country and we believe that each tree contributed by GForest can ultimately create meaningful and positive changes in our country and environment,” GCash President and CEO Martha Sazon said.

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Kicked off in 2022, the joint initiative between the leading e-wallet and ABS-CBN Foundation aims to help drive climate change awareness, encourage more Filipinos to do green activities, and ultimately, preserve and enrich the La Mesa Watershed, a vital component of the water system servicing the 12M residents of Metro Manila. This is also in support of the Save the La Mesa Watershed Project and its 22 years of long-standing efforts in the reforestation and protection of this vital watershed. GCash, along with its partners, aims to plant 2.3 Million trees across the country by this year.

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“It is truly an honor to team up with GCash as we aim to achieve our common goal of conserving the environment. We look forward to continuing working with GCash and creating a greener and brighter future for all Filipinos,” ABS-CBN Foundation Managing Director Roberta Lopez Feliciano said.

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GCash users can now easily take part in planting new trees in La Mesa Ecopark using the GForest feature on the GCash app. This includes the Malapapaya Tree (85K trees), a new species recently added in GForest, which can grow up to 50 meters. Other new trees that can now be planted are the Lago and Lipote trees. The Lago tree (46K trees) can grow up to around 35 meters, while the Lipote tree (28K trees) can grow up to around 15 meters. These native tree species protect watershed areas from erosion, increase the absorption of rainwater and maintain the biodiversity of the forest.  

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“Many Filipinos care about the environment but don’t know how to actively take part in environmental protection. This is a barrier that GForest addresses. By using GCash and GForest, making a positive and impactful difference is now easier, and more convenient,” GCash AVP for sustainability CJ Alegre said.

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To become a ‘green hero’, GCash users simply need to frequently use the app’s convenient financial services, products, and offerings, such as Send Money, Pay Bills, GCredit, GSave, and more, which will be converted into green energy on GForest. Moreover, by doing more efficient and environmentally friendly digital transactions on the app, GCash also enables users to lessen their carbon footprint. With the green energy points they have collected, they can plant virtual trees on the app, which are then converted into actual trees by GCash together with its partners, and will be planted in its partner sites nationwide.

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Beyond providing safe and convenient digital financial solutions to Filipinos, GCash is also steadfast in creating more partnerships to help the country achieve a better, greener, and more sustainable future. With its long history of environmental advocacy, ABS-CBN Foundation supports this mission and hopes that GCash users continue contributing to the rehabilitation of the country’s green spaces. The Foundation believes that every Filipino is an Earth Warrior. Our collective efforts, even through the simple act of using an app, emphasize our fight for our future.

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The GCash app can be downloaded for free on Google Play and the App Store. Breathe new life into our natural environment by sending a donation to ABS-CBN Foundation through the app.

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For more information, visit www.gcash.com.ph

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